Other Half

Women’s forum

When Other Half approached me about making a logo for their new Women’s Forum it was a dream project. The ask for the logo was feminine but still encompassed that OH vibe and personality.

After some sketching and brainstorming, I found myself coming back to hands and the sense of magic and power with them.

I landed on a simple vector illustration of a female hand with a classic OH taster. The illustration felt connected to the OH brand and festival branding they have experimented with in the past, while still feeling fresh, powerful, and feminine.

Social media graphics were created to help spread the word. Tasting glasses for the yummy beverages and tasting cards for Forum attendees were created to communicate who the forum speakers were for the night and the delicious beverages people would be tasting.

To keep things fresh, the colors were changed for the different forum dates. The color palette stayed in a pastel range to keep an overall cohesive feel.