Project: Other Half Women’s Forum Branding

Client/Job: Other Half
Media: Brand/Event Design, Social Media Design
Role: Lead Designer
Software: InDesign, Illustrator, After Effects

When Other Half approached me about making a logo for their new Women’s Forum it was a dream project. The ask for the logo was feminine but still encompassed that OH vibe and personality.

After some sketching and brainstorming, I found myself coming back to hands and the sense of magic and power with them.

I landed on a simple vector illustration of a female hand with a classic OH taster. The illustration felt connected to the OH brand and festival branding they have experimented with in the past, while still feeling fresh, powerful, and feminine.