Project: Arc Cardinal Yearly Product Catalog

Client/Job: Arc Cardinal
Media: Print Design
Role: Lead Designer
Software: InDesign, Photoshop, Illustrator

Upon starting my role at Arc Cardinal, I revamped their yearly 300-page product catalog. I achieved a cleaner, more easily navigated catalog by understanding the usage of the sales team and end users. I created tabs along the fore edge so that users can easily select which category of the catalog they wish to browse. This was essential due to the large volume of product categories Arc Cardinal held. I also updated the catalog design systems to ensure the brand identity was more uniform while pushing the brand into a more modern era. I continued these practices into the following year, making the needle to further improve the usability of the catalog.