Project: Arc Cardinal Dinnerware Brochure

Client/Job: Arc Cardinal
Media: Print Design, Photography
Role: Lead Designer
Software: InDesign, Photoshop, Illustrator

The Arc Cardinal sales team requested a unique way to showcase dinnerware to clients apart from the full product catalog and bringing in full pieces. This brochure curated different collections that featured unique colors, patterns, and shapes, and provided the end user with inspiration on how to pair collections and create a style through their dinnerware. This aided the sales team in selling multiple collections simultaneously with visual aids.

To create these visual aids, I organized a photoshoot at a restaurant partner and photographed all the photography and paired graphics to showcase each style theme we were presenting.