Project: Re-envisioning Pebb Light & Juicy Pebbulls

Client: Bolero Snort Brewing
Media: Label Design
Role: Designer
Software: Illustrator

The Bolero Snort team wanted to bring their core beers; Pebb Light and Juicy Pebbulls into a new era and step away from the Flintstones inspired design but wanted to keep the same energy the original label had. To achieve this goal I took the elements of the label down to the bare bones, the pebbles. I wanted to also keep a cereal inspired nod while tying in Bolero Snort's bull inspired brand by adding in a hoof shaped bowl. The type got a face life with a clean and bold sans-serif.

The packaging was built out into Pebb Light, Fruity Pebbles, a 12-pack dieline, and tap handles.