Project: Social Media Branding for Equal Sweetener

Client: Equal Sweetener, Job: The S3 Agency
Role: Lead Designer
Media: Social Media Design
Software: Illustrator, Photoshop, After Effects

The client (Equal Sweetener) came to the S3 Agency asking to bring more energy and life to their Instagram and Facebook pages. They wanted to reach a younger audience and also tap into the loyal following Equal Sweetener has from being a long-standing player in the sugar replacement industry. My solution was utilizing Equal’s playful, bright color palette to create a unique eye-catching profile that you want to follow simply because it makes you smile and is fun to interact with; keeping it light and an easy choice, just like their product. Since product photography and influencer campaigns were not in the budget, we had to take a different approach to bring the brand to life online.